Lewis Hamilton is the new Global Ambassador for Dior Men's brand

Lewis Hamilton continues breaking barriers in all facets of his life, off and on the racing circuit. The seven-time Formula 1 world champion, cover boy for L'OFFICIEL Hommes, has just been announced by luxury fashion brand Dior as its newest global ambassador. His collaboration with Dior Menswear creative director Kim Jones takes a giant stride as the house has chosen him. More than two years into his close association with Dior, Hamilton has showcased custom pieces from the house and even walked the January fashion show.

Dior has also marked the occasion by releasing a lifestyle capsule collection co-created by Jones and Hamilton. This collection pays homage to the Dior man while also playing to the signature sensibility of Hamilton. Sustainable materials, inspired by African print and color, make this ski wear assortment a fusion of street and high-end luxury. Patterned sweaters, snow jackets, accessory pieces, a bespoke Dior snowboard for those keen on making a fashion statement on the ski slopes—there is something in this collection for everybody. It will be available in October as a collection.

Hamilton has indeed made many appearances in the fashion circuit. He recently partnered with Burberry for the Met Gala but has his own clothing company known as +44, which focuses on men's streetwear. The company donates a portion of its sales to his charity, Mission 44, which supports youth empowerment through overcoming social injustices. He has trod the red carpet of Rimowa and Louis Vuitton shows and also became part of Valentino ad campaigns, marking him as the poster boy of style, both in sports and fashion.

A few weeks after Dior announced its partnership with Olympians and Paralympians who will represent the brand in the 2024 games, such steps do not come as a surprise.